The Launch of the Perfect Gift Box by Seinde Signature and William Grant & Sons12th December 2023
A night of opulence and class as Seinde Signature launched the perfect gift box in collaboration with two of the world’s finest whisky and spirits brands, produced by William Grant and Sons. The Glenfiddich 23, 26, and 30-year-old bottles, and The Balvenie 21 and 25-year-old bottles, were paired with a luxury niche perfume and packaged in the perfect classy box needed for the gifting season.
Seinde Signature is renowned for selecting the best luxury niche fragrances worldwide and bringing them into the Nigerian market for discerning consumers to enjoy.
The prestigious event was held at the brand new iconic Centre Point building in Ikoyi, Lagos, Nigeria. In attendance were Mr. Olufemi Olaseinde Olusola, CEO of Seinde Signature; Ms. Oreoluwa Olusola, GM of Seinde Signature; Mr. Eddie Madaki, Meta Luxury Manager, William Grant, and Sons Nigeria; Dr. Samuel Abiola-Jacobs, MD, The Luxury Network Nigeria, along with other key industry figures.
On the ideology behind the gifting season, Meta Luxury Manager for William Grant & Sons Nigeria, Mr Eddie Madaki said: “We collaborated with Seinde Signature to take care of Nigerians who like exclusive and non-replicated gifting experiences. What do you give someone that goes beyond just a physical gift? We discovered that people like to enjoy great scents. A walk into a room and you smell it, you remember where it came from, the emotions behind it. Seinde Signature collects some of the best niche perfumes all over the world. So we came up with this collaborative idea to build these gift boxes that contain niche perfumes and our whiskey, to avail our top clients of an experience that will last forever. Also, creating the gifting season experience helps us showcase the best of Africa, as these experiences would be on our global platform to tell a great story of us as Nigerians.”
Also remarking, the CEO of Seinde Signature, Mr. Olufemi Olaseinde Olusola, said, “The partnership is to ensure that top clients of both brands enjoy the December gifting season.”
If there is anything the Yuletide season is known for, it is gifting, and for a lot of people, the true definition of a gift is the premium luxury contents of a gift box. This is why Seinde Signature and William Grant & Sons organised an evening event in Lagos recently to officially launch the gifting season with a quality range of fragrances and whiskey.